10–14 Jun 2024
Rennes, France
Europe/Paris timezone

From Climate Confusion to Cyber Clarity: Using Evidence-Based Message Framing

13 Jun 2024, 11:35
5m
Le Grand Auditorium

Le Grand Auditorium

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Lightning Talks (5 minutes) Lightning Talks Lightning Talks: Second Strike

Speaker

Zoë Fischer (GÉANT)

Description

This lightning talk will draw parallels between cybersecurity and climate change communication, highlighting the topics shared complexity and the importance of innovative communication strategies to inspire action. Reflecting on past struggles in communicating climate change, the talk will emphasise the approach of evidence-based message framing to convey clear and compelling narratives. Using examples from awareness campaigns, it will highlight the benefits of this approach in shaping perceptions and motivating action. The aim is to highlight an approach to communicating cybersecurity that could be applied to security awareness initiatives in the GÉANT community.

What will the TNC audience take away from your talk

How lessons learned from the struggles of climate change communication could improve security awareness communication.

Primary author

Presentation materials