Speaker
Description
My presentation outlines on how National Research and Education Networks (NRENs) can effectively manage communication during crises such as network outages, cybersecurity incidents, and service disruptions by using Marketing and Communications (Marcom) strategies. It emphasizes the importance of timely, strategic messaging to maintain stakeholder trust and minimize reputational damage, providing a framework for developing a crisis communication plan tailored to NREN needs. The session will cover essential components like message templates, coordination between teams, and special considerations for cybersecurity incidents, while offering practical guidance on using digital tools for stakeholder engagement. It will also highlight the proactive use of communication to shape public perception and turn crises into opportunities for building resilience and trust, aligning with the TNC25 theme of "Brighter Together."
