Speakers
Description
As competition for visibility and funding grows, NRENs must position themselves beyond technical infrastructure. This presentation explores storytelling as a strategic approach inspired by Blue Ocean Strategy, shifting communication from technology to human impact. Using the RNP case, it demonstrates how real-life stories transform users into protagonists and infrastructure into social meaning. These narratives generate emotional connection, reinforce institutional purpose, and create a space of differentiation that commercial providers cannot replicate. The result is stronger advocacy, clearer public understanding, and greater sustainability for NRENs through authentic, community-driven communication.
What will the TNC audience take away from your talk?
They will understand how human-centered storytelling can place NRENs in a Blue Ocean position, where they stand out not by technology alone, but by the unique power of their communities.
| Are you a first time speaker at TNC? | Yes |
|---|
